Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D7EE2
RGB
29, 126, 226
HSL
210, 77%, 50%
HSB
210, 87%, 89%
CMYK
87, 44, 0, 11
LAB
52, 2, -59
LCH
52, 60, 272
OKLCH
0.59, 0.17, 254
XYZ
22, 21, 75
LUV
52, -28, -90
HWB
210, 11%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.