Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D90FF
RGB
29, 144, 255
HSL
209, 100%, 56%
HSB
209, 89%, 100%
CMYK
89, 44, 0, 0
LAB
58, 1, -65
LCH
58, 65, 271
OKLCH
0.65, 0.19, 253
XYZ
29, 27, 98
LUV
58, -32, -101
HWB
209, 11%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.