Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4471
RGB
30, 68, 113
HSL
213, 58%, 28%
HSB
213, 73%, 44%
CMYK
73, 40, 0, 56
LAB
28, -1, -30
LCH
28, 31, 268
OKLCH
0.38, 0.09, 254
XYZ
6, 6, 16
LUV
28, -13, -38
HWB
213, 12%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.