Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E467F
RGB
30, 70, 127
HSL
215, 62%, 31%
HSB
215, 76%, 50%
CMYK
76, 45, 0, 50
LAB
29, 2, -37
LCH
29, 37, 274
OKLCH
0.40, 0.11, 258
XYZ
7, 6, 21
LUV
29, -14, -48
HWB
215, 12%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.