Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E539B
RGB
30, 83, 155
HSL
215, 68%, 36%
HSB
215, 81%, 61%
CMYK
81, 46, 0, 39
LAB
35, 4, -45
LCH
35, 45, 275
OKLCH
0.45, 0.13, 257
XYZ
10, 9, 32
LUV
35, -17, -61
HWB
215, 12%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.