Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E69B4
RGB
30, 105, 180
HSL
210, 71%, 41%
HSB
210, 83%, 71%
CMYK
83, 42, 0, 29
LAB
43, -1, -47
LCH
43, 47, 269
OKLCH
0.52, 0.14, 253
XYZ
14, 14, 45
LUV
43, -23, -68
HWB
210, 12%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.