Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E7CD7
RGB
30, 124, 215
HSL
210, 76%, 48%
HSB
210, 86%, 84%
CMYK
86, 42, 0, 16
LAB
51, -1, -55
LCH
51, 55, 269
OKLCH
0.58, 0.16, 253
XYZ
20, 20, 67
LUV
51, -28, -83
HWB
210, 12%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.