Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EA7E7
RGB
30, 167, 231
HSL
199, 81%, 51%
HSB
199, 87%, 91%
CMYK
87, 28, 0, 9
LAB
64, -18, -43
LCH
64, 46, 247
OKLCH
0.69, 0.14, 236
XYZ
29, 34, 81
LUV
64, -41, -65
HWB
199, 12%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.