Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F3D5D
RGB
31, 61, 93
HSL
211, 50%, 24%
HSB
211, 67%, 36%
CMYK
67, 34, 0, 64
LAB
25, -3, -23
LCH
25, 23, 263
OKLCH
0.35, 0.07, 252
XYZ
4, 4, 11
LUV
25, -11, -27
HWB
211, 12%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.