Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F4E90
RGB
31, 78, 144
HSL
215, 65%, 34%
HSB
215, 78%, 56%
CMYK
78, 46, 0, 44
LAB
33, 3, -42
LCH
33, 42, 274
OKLCH
0.43, 0.12, 258
XYZ
8, 8, 27
LUV
33, -16, -56
HWB
215, 12%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.