Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F59AA
RGB
31, 89, 170
HSL
215, 69%, 39%
HSB
215, 82%, 67%
CMYK
82, 48, 0, 33
LAB
38, 5, -50
LCH
38, 50, 276
OKLCH
0.47, 0.14, 258
XYZ
11, 10, 39
LUV
38, -19, -69
HWB
215, 12%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.