Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F78CD
RGB
31, 120, 205
HSL
209, 74%, 46%
HSB
209, 85%, 80%
CMYK
85, 41, 0, 20
LAB
49, -2, -52
LCH
49, 52, 268
OKLCH
0.57, 0.15, 252
XYZ
18, 18, 60
LUV
49, -27, -77
HWB
209, 12%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.