Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F79B7
RGB
31, 121, 183
HSL
204, 71%, 42%
HSB
204, 83%, 72%
CMYK
83, 34, 0, 28
LAB
48, -9, -41
LCH
48, 42, 258
OKLCH
0.56, 0.13, 245
XYZ
16, 17, 47
LUV
48, -28, -59
HWB
204, 12%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.