Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F91CA
RGB
31, 145, 202
HSL
200, 73%, 46%
HSB
200, 85%, 79%
CMYK
85, 28, 0, 21
LAB
56, -16, -39
LCH
56, 42, 248
OKLCH
0.62, 0.13, 237
XYZ
21, 25, 60
LUV
56, -36, -57
HWB
200, 12%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.