Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1FA0DD
RGB
31, 160, 221
HSL
199, 75%, 49%
HSB
199, 86%, 87%
CMYK
86, 28, 0, 13
LAB
62, -18, -41
LCH
62, 45, 247
OKLCH
0.67, 0.14, 236
XYZ
26, 31, 73
LUV
62, -39, -62
HWB
199, 12%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.