Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
202D41
RGB
32, 45, 65
HSL
216, 34%, 19%
HSB
216, 51%, 25%
CMYK
51, 31, 0, 75
LAB
18, -1, -15
LCH
18, 15, 267
OKLCH
0.30, 0.04, 259
XYZ
2, 3, 5
LUV
18, -5, -15
HWB
216, 13%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.