Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203754
RGB
32, 55, 84
HSL
213, 45%, 23%
HSB
213, 62%, 33%
CMYK
62, 35, 0, 67
LAB
22, -2, -21
LCH
22, 21, 266
OKLCH
0.33, 0.06, 255
XYZ
4, 4, 9
LUV
22, -9, -23
HWB
213, 13%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.