Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20394D
RGB
32, 57, 77
HSL
207, 41%, 21%
HSB
207, 58%, 30%
CMYK
58, 26, 0, 70
LAB
23, -5, -15
LCH
23, 16, 252
OKLCH
0.33, 0.05, 244
XYZ
3, 4, 8
LUV
23, -10, -17
HWB
207, 13%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.