Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B2CA
RGB
149, 178, 202
HSL
207, 33%, 69%
HSB
207, 26%, 79%
CMYK
26, 12, 0, 21
LAB
71, -6, -16
LCH
71, 17, 249
OKLCH
0.75, 0.05, 243
XYZ
39, 42, 62
LUV
71, -16, -23
HWB
207, 58%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.