Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203B60
RGB
32, 59, 96
HSL
215, 50%, 25%
HSB
215, 67%, 38%
CMYK
67, 39, 0, 62
LAB
24, 0, -26
LCH
24, 26, 269
OKLCH
0.35, 0.07, 257
XYZ
4, 4, 12
LUV
24, -10, -30
HWB
215, 13%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.