Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203D68
RGB
32, 61, 104
HSL
216, 53%, 27%
HSB
216, 69%, 41%
CMYK
69, 41, 0, 59
LAB
25, 1, -29
LCH
25, 29, 272
OKLCH
0.36, 0.08, 258
XYZ
5, 5, 14
LUV
25, -11, -35
HWB
216, 13%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.