Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20446A
RGB
32, 68, 106
HSL
211, 54%, 27%
HSB
211, 70%, 42%
CMYK
70, 36, 0, 58
LAB
28, -3, -26
LCH
28, 27, 264
OKLCH
0.38, 0.08, 252
XYZ
5, 5, 14
LUV
28, -13, -33
HWB
211, 13%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.