Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20474C
RGB
32, 71, 76
HSL
187, 41%, 21%
HSB
187, 58%, 30%
CMYK
58, 7, 0, 70
LAB
28, -13, -7
LCH
28, 15, 210
OKLCH
0.37, 0.04, 206
XYZ
4, 5, 8
LUV
28, -15, -7
HWB
187, 13%, 70%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.