Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20487A
RGB
32, 72, 122
HSL
213, 58%, 30%
HSB
213, 74%, 48%
CMYK
74, 41, 0, 52
LAB
30, 0, -33
LCH
30, 33, 270
OKLCH
0.40, 0.10, 255
XYZ
6, 6, 19
LUV
30, -14, -43
HWB
213, 13%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.