Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204A80
RGB
32, 74, 128
HSL
214, 60%, 31%
HSB
214, 75%, 50%
CMYK
75, 42, 0, 50
LAB
31, 1, -35
LCH
31, 35, 271
OKLCH
0.41, 0.10, 256
XYZ
7, 7, 21
LUV
31, -15, -46
HWB
214, 13%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.