Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204D74
RGB
32, 77, 116
HSL
208, 57%, 29%
HSB
208, 72%, 45%
CMYK
72, 34, 0, 55
LAB
31, -5, -27
LCH
31, 28, 259
OKLCH
0.41, 0.08, 248
XYZ
6, 7, 18
LUV
31, -16, -35
HWB
208, 13%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.