Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
204E71
RGB
32, 78, 113
HSL
206, 56%, 28%
HSB
206, 72%, 44%
CMYK
72, 31, 0, 56
LAB
31, -7, -25
LCH
31, 26, 255
OKLCH
0.41, 0.08, 244
XYZ
6, 7, 17
LUV
31, -17, -32
HWB
206, 13%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.