Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205371
RGB
32, 83, 113
HSL
202, 56%, 28%
HSB
202, 72%, 44%
CMYK
72, 27, 0, 56
LAB
33, -9, -23
LCH
33, 25, 247
OKLCH
0.42, 0.07, 238
XYZ
7, 8, 17
LUV
33, -18, -29
HWB
202, 13%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.