Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
205D7F
RGB
32, 93, 127
HSL
201, 60%, 31%
HSB
201, 75%, 50%
CMYK
75, 27, 0, 50
LAB
37, -11, -25
LCH
37, 27, 247
OKLCH
0.46, 0.08, 237
XYZ
8, 10, 22
LUV
37, -21, -33
HWB
201, 13%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.