Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
206397
RGB
32, 99, 151
HSL
206, 65%, 36%
HSB
206, 79%, 59%
CMYK
79, 34, 0, 41
LAB
40, -7, -35
LCH
40, 36, 259
OKLCH
0.48, 0.11, 246
XYZ
11, 11, 31
LUV
40, -22, -48
HWB
206, 13%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.