Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
207EC4
RGB
32, 126, 196
HSL
206, 72%, 45%
HSB
206, 84%, 77%
CMYK
84, 36, 0, 23
LAB
50, -8, -45
LCH
50, 45, 260
OKLCH
0.58, 0.14, 247
XYZ
18, 19, 55
LUV
50, -29, -66
HWB
206, 13%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.