Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2086BB
RGB
32, 134, 187
HSL
201, 71%, 43%
HSB
201, 83%, 73%
CMYK
83, 28, 0, 27
LAB
52, -15, -36
LCH
52, 39, 248
OKLCH
0.59, 0.12, 238
XYZ
18, 21, 50
LUV
52, -33, -53
HWB
201, 13%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.