Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20A7FF
RGB
32, 167, 255
HSL
204, 100%, 56%
HSB
204, 87%, 100%
CMYK
87, 35, 0, 0
LAB
65, -11, -54
LCH
65, 55, 258
OKLCH
0.70, 0.17, 245
XYZ
32, 35, 100
LUV
65, -39, -84
HWB
204, 13%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.