Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20AEEB
RGB
32, 174, 235
HSL
198, 84%, 52%
HSB
198, 86%, 92%
CMYK
86, 26, 0, 8
LAB
66, -20, -41
LCH
66, 46, 244
OKLCH
0.71, 0.14, 234
XYZ
31, 37, 84
LUV
66, -43, -62
HWB
198, 13%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.