Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
212E42
RGB
33, 46, 66
HSL
216, 33%, 19%
HSB
216, 50%, 26%
CMYK
50, 30, 0, 74
LAB
18, -1, -15
LCH
18, 15, 267
OKLCH
0.30, 0.04, 259
XYZ
3, 3, 6
LUV
18, -6, -15
HWB
216, 13%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.