Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
213C60
RGB
33, 60, 96
HSL
214, 49%, 25%
HSB
214, 66%, 38%
CMYK
66, 37, 0, 62
LAB
25, -1, -25
LCH
25, 25, 268
OKLCH
0.35, 0.07, 256
XYZ
4, 4, 12
LUV
25, -10, -30
HWB
214, 13%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.