Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
214474
RGB
33, 68, 116
HSL
215, 56%, 29%
HSB
215, 72%, 45%
CMYK
72, 41, 0, 55
LAB
28, 1, -32
LCH
28, 32, 271
OKLCH
0.39, 0.09, 257
XYZ
6, 6, 17
LUV
28, -13, -40
HWB
215, 13%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.