Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
215976
RGB
33, 89, 118
HSL
200, 56%, 30%
HSB
200, 72%, 46%
CMYK
72, 25, 0, 54
LAB
35, -11, -22
LCH
35, 25, 244
OKLCH
0.44, 0.07, 235
XYZ
7, 9, 18
LUV
35, -20, -28
HWB
200, 13%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.