Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2162A4
RGB
33, 98, 164
HSL
210, 66%, 39%
HSB
210, 80%, 64%
CMYK
80, 40, 0, 36
LAB
40, -2, -42
LCH
40, 42, 267
OKLCH
0.49, 0.12, 252
XYZ
12, 12, 37
LUV
40, -21, -59
HWB
210, 13%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.