Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216398
RGB
33, 99, 152
HSL
207, 64%, 36%
HSB
207, 78%, 60%
CMYK
78, 35, 0, 40
LAB
40, -6, -36
LCH
40, 36, 260
OKLCH
0.49, 0.11, 247
XYZ
11, 12, 31
LUV
40, -22, -49
HWB
207, 13%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.