Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216495
RGB
33, 100, 149
HSL
205, 64%, 36%
HSB
205, 78%, 58%
CMYK
78, 33, 0, 42
LAB
40, -8, -33
LCH
40, 34, 257
OKLCH
0.49, 0.10, 245
XYZ
11, 12, 30
LUV
40, -23, -46
HWB
205, 13%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.