Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2164AA
RGB
33, 100, 170
HSL
211, 67%, 40%
HSB
211, 81%, 67%
CMYK
81, 41, 0, 33
LAB
41, -1, -44
LCH
41, 44, 268
OKLCH
0.50, 0.13, 253
XYZ
12, 12, 40
LUV
41, -22, -63
HWB
211, 13%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.