Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
21669A
RGB
33, 102, 154
HSL
206, 65%, 37%
HSB
206, 79%, 60%
CMYK
79, 34, 0, 40
LAB
41, -7, -35
LCH
41, 36, 258
OKLCH
0.49, 0.11, 246
XYZ
11, 12, 32
LUV
41, -23, -49
HWB
206, 13%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.