Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216778
RGB
33, 103, 120
HSL
192, 57%, 30%
HSB
192, 73%, 47%
CMYK
73, 14, 0, 53
LAB
40, -18, -16
LCH
40, 24, 222
OKLCH
0.48, 0.07, 217
XYZ
9, 11, 19
LUV
40, -25, -20
HWB
192, 13%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.