Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216AA6
RGB
33, 106, 166
HSL
207, 67%, 39%
HSB
207, 80%, 65%
CMYK
80, 36, 0, 35
LAB
43, -6, -39
LCH
43, 40, 262
OKLCH
0.51, 0.12, 248
XYZ
13, 13, 38
LUV
43, -24, -56
HWB
207, 13%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.