Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216FD1
RGB
33, 111, 209
HSL
213, 73%, 47%
HSB
213, 84%, 82%
CMYK
84, 47, 0, 18
LAB
46, 5, -58
LCH
46, 58, 275
OKLCH
0.55, 0.17, 257
XYZ
18, 16, 63
LUV
46, -24, -86
HWB
213, 13%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.