Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D79DC
RGB
45, 121, 220
HSL
214, 71%, 52%
HSB
214, 80%, 86%
CMYK
80, 45, 0, 14
LAB
50, 4, -58
LCH
50, 58, 274
OKLCH
0.58, 0.17, 257
XYZ
21, 19, 70
LUV
50, -25, -88
HWB
214, 18%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.