Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
217CBB
RGB
33, 124, 187
HSL
205, 70%, 43%
HSB
205, 82%, 73%
CMYK
82, 34, 0, 27
LAB
49, -9, -41
LCH
49, 42, 257
OKLCH
0.57, 0.13, 245
XYZ
17, 18, 50
LUV
49, -29, -60
HWB
205, 13%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.