Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2193F4
RGB
33, 147, 244
HSL
208, 91%, 54%
HSB
208, 86%, 96%
CMYK
86, 40, 0, 4
LAB
59, -4, -58
LCH
59, 58, 266
OKLCH
0.65, 0.17, 250
XYZ
27, 28, 89
LUV
59, -34, -90
HWB
208, 13%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.