Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2196E2
RGB
33, 150, 226
HSL
204, 77%, 51%
HSB
204, 85%, 89%
CMYK
85, 34, 0, 11
LAB
59, -11, -48
LCH
59, 49, 257
OKLCH
0.65, 0.15, 244
XYZ
25, 28, 76
LUV
59, -36, -73
HWB
204, 13%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.